Global Businesses & Formula 1

A special 5 minute programme produced in 1997 and broadcast across Europe and Asia looking at the connection between Formula One and global businesses(HSBC Group). The programme helped raise the public profile of the HSBC brand whilst aligning itself with Formula One through a $38m sponsorship of the Stewart Ford Grand Prix team.

Looking at the spread of both businesses into new markets and to new audiences plus the global aspects of the alliance(with Formula One reaching 400 million viewers)and an overview of the HSBC Group. Features Jackie Stewart,3 times World Champion, Rubens Barrichello(currently with Ferrari) and HSBC Chairman Sir William Purves as well as a close-up of the World's first car designed entirely by computer with Ford's new Z-tec RV10 engine.

(click car for 2005/2006 circuit and date information)

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